An Interview with Marc Barros
CMSEA: How do you define creativity and apply it in your career?
MB: Being an entrepreneur is about creating the rules. When you start a new brand it has zero legacy, so you can approach a problem in an entirely new way. In order to be successful in creating companies you have to create a foundation that doesn’t exist today (purpose, values, brand, etc) and then find creative ways to stand out from the noise. The entire exercise requires creativity, from idea to a sustainable company.
CMSEA: Where do you find your best creative inspiration?
MB: People + Traveling.
Watching people to learn behaviors so we can build better products. Traveling with my wife to discover new places together. There is something powerful about being in a new place and learning to survive with the person you love.
CMSEA: What’s the one creative advice or tip you wish you’d known as a young person?
MB: Learn to have an opinion.
I find for most people it takes a while to really know what they want, like, believe, etc. No different than how your food pallet develops over time as you try new foods, I find that life experiences help you to shape your own perspective on the world. Once you understand your values and really start to understand your own perspective, it gets much easier to be confident in your creative endeavors. Confidence is a really important aspect of being creative.
CMSEA: Who would you like to hear speak at CreativeMornings?
MB: Vince Lombardi
CMSEA: What fact about you would surprise people?
MB: I’m an introvert.
CMSEA: What are you proudest of in your life?
MB: My family.